SEO - Search Engine Optimization Learning Center

Link Building and Types of Link Building

2009-07-21T08:16:00.000-07:00

Link Building

Building links to your website from other websites is known as Link Building.

For example, I have a website www.seolots.blogspot.com and I want my link as anchor text SEO - Search Engine Optimization Guide to any another SEO related websites.

More the links to your website from other websites, more is the quality of your websites and more chances for indexing your website in Search Engine.

Some website used Link To Us for Link Building or using the Links Pages and use the Email or Form (Add Url) for building links.

Link Building is very important factor for indexing your website in search engines.

With the help of Link Building more traffic can came to your websites. The important thing for building a link is that you have to take care of relevancy for eg. If your website is related to Computers then only build link with that websites which are related to computers.

Types of Link Building

One Way Link Building

Reciprocal Link Building

Three Way Link Building

Method for Link Building

There are many ways for building links. Following are the important methods.

Through Email: Email is the important method for building links the simple format for Email is here

Through Chatting: Link Building can be done with the help of Chatting If the webmaster of that website is online you can build link with them with the help exchanging links.

Add URL: Some websites using in their link pages Add URL form for building links.

What to care for Building Links

(1) If a websites have more than 100 outbound links (external links) then don't give your link to that website. Google recommend 100 outbound links

(2) Don't build with that websites which has hidden text and penalizing by the Google

(3) Never build your link with FFA (Free For ALL Pages), these are no values.

(4) Don't build you link with that websites which has meta tag "nofollow"

(5) Don't build your link with Cloaking websites

(6) Don't build your link with that websites which are not relevant to yours For eg. If your website is related to Mobile Then try to build link with mobile website.

(7) Don't build your websites which are not cached by Google.

Googlebot

2009-07-15T04:26:00.000-07:00

Googlebot

Googlebot is a web crawler of Google to indexing the websites.

Googlebot is a software which are indexing the websites in Google Search Engine.

If you want to crawl all the pages of your website then simply add Sitemap in your website. The sitemap can easily crawled by Googlebot.

If you want to restrict your website by Googlebot then simply add the following Meta Tag in your HTML page.

Yahoo! Slurp

2009-07-15T04:15:00.000-07:00

Yahoo! Slurp

Yahoo! Slurp is a web crawler (Robots) of Yahoo Search Engine.

The Yahoo! Slurp crawler collects documents from the Web to build a searchable index for search services using the Yahoo! Search engine. These documents are discovered and crawled because other web pages contain links directing to these documents.

Yahoo! Slurp has support for frames and makes an effort to crawl complex URLs such as those generated by forms, content generation systems, and dynamic page generation software.

To know more about Yahoo! Slurp visit: http://help.yahoo.com/l/us/yahoo/search/webcrawler/

Off Page Optimization

2009-07-14T11:19:00.000-07:00

Off Page Optimization (Off Page SEO)

Off Page Optimization means is that which can be done off the pages. The optimization which don't take place on the coding part of a website. The very good example of Off Page Optimization is Link Building.

The following are the types of Off Page Optimization

Link Building

Directory Submission

Blog Submission

Articles Submission

Social Bookmarking

Media Publication

You Tube Submission

Forum Posting

Comment Posting

Using Visiting Cards

Anchor Text

2009-07-13T11:25:00.000-07:00

Anchor Text

Anchor Text is used to placed with the anchor tag (a href). Anchor text is used for clickable link. The clickable link may be Internal Link or External Link.

Anchor Text is very important for human as well as search engines.

For example

The Anchor Text is depend upon the URL structure also. Include the anchor text name in the URLs structure.

Google is number one search engine.

In this example URL structure is Anchor text and pointing to internal linking and Google is also anchor text and which is pointing to external link.

In above example the URLs used for Anchor Text URL structure

http://seolots.blogspot.com/2009/07/urls-structure.html In this, URLs structure is used in the Anchor Text as well as in the URL and which can be easily understand for both search engine as well as for humans.

Good practices for Giving Anchor Text

(1) Choose meaningful Anchor Text: Try to use meaningful Anchor Text and avoid "Click Here" etc. Anchor Texts.

(2) Don't give anchor text to that page which has no meaning with the content of your page.

(3) Give Short Anchor Text: Try to give short Anchor Text. Don't give lengthy Anchor text.

(4) Give Anchor Text for Interlinking: With the help of Interlinking Google can navigate your website better.

Interlinking

2009-07-13T00:31:00.000-07:00

Interlinking (Internal Linking)

Interlinking means a link within your website or webpage only. The ink within your own website and does not go outside from the website.

Interlinking defines the quality of a website.

Example of Interlinking

Learn SEO here. SEO may be divided in to two types On Page Optimization and Off Page Optimization.

In this example Anchor Text SEO and On Page Optimization has given Link (URLs) and these links remains only within this website i.e www.seolots.blogspot.com

The very good example of Interlinking is www.wikipedia.com which has Page Rank (PR) 9.

SERP

2009-07-11T12:15:00.000-07:00

Search Engine Results Page

Whenever someone search anything on any search engine (like Google, Yahoo, Bing etc.) then the return listing of webpages is called as the SERP.

The listing of webpages contained the title tag, description tag and the URLs.

The following is the example of SERP

In this example both Organic and Paid listing are included.

SERP can contained both Organic (natural) listing as well as Paid (sponsored) listing

Alt Tag

2009-07-11T03:14:00.000-07:00

Alt Tag for Images

Alt tag is the important part of On Page Optimization. If your webpage have a image then you have to use the Alt tag

With the help of Alt Attribute you can optimize your images

The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

Give useful and brief Alt text: For example, if you are giving the image of Rose in your webpage then give the file name as rose.jpg or rose.gif, Don't give file name as image.jpg or picture.gif etc.

Don't give lengthy Alt text

Most browser support JPEG, GIF, PNG, and BMP image formats. So try to give Image formats in JPEG, GIF, PNG, and BMP

Example of Alt Tag

URLs Structure

2009-07-11T01:52:00.000-07:00

URLs Structure

URL Structure is also important part of On Page Optimization. For example try to give user friendly URLs which can be easily remember.

For example http://www.websitename.com/folder/100000/6789.html this URL is very hard to remember and if a user wants link to your website then it will look very ugly.

Instead of the above URL following is good example of URL

http://www.websitename.com/animals/dogs.html In this if a user want to give a link to your website and then user can use Anchor Text Dogs and this type of URLs can be easily understand by the user and as well as search engine.

Following are good examples to improve your URLs structure

(1) Try to use words in URLs and ignore numbers

(2) Try to use directory structure example http://www.websitename.com/animals/dogs

(3) Try to give short and meaningful URLs.

(4) Don't repeat keywords in URLs example http://www.websitename.com/animals-animals/dogs-dogs.html

(5) Don't use capital letters in URLs

(6) Don't use that directory name which has no meaning with your content example: http://www.websitename.com/cars/dogs In this example cars has no meaning with dogs.

Title Tag

2009-07-10T09:39:00.000-07:00

Title Tag

Title Tag is very important. A title tag tells both users and search engines what the topic of a particular page is. It is used in HEAD section of the HTML.

If your website appears in search result pages you must seen the content of the title tag usually appear in the first line of the result.

Your Title must be accurate and unique.

Following is the example of title tag

I have searched Webmaster Tools in Google Search engine the following result has came.

Here Webmaster Tools is Title Tag and it appears in the first line of the SERP's result, So Title Tag is most important.

Following are good practice of Title Tag

(1) Accurately describe the Page' s Content: Try to give the title which can describe your post (your post content).

(2) Create unique title of each page of your website: Create a unique title of each page.

(3) Use Short and meaningful Title: Ignore lengthy title and try to give short and meaningful title.

Avoid that title which has no relation with your content also avoid "Untitled" pages

Site Map

2009-07-10T06:31:00.000-07:00

Site Map

Site Map is list of pages of a website that search engine crawler can read. For Example if you have a large number of pages in your website than you can use the site map for your website, So that search engine can easily read your webpages

Google always suggest that make site map for your website.

Site Map may be of two types

(1) XML site map

(2) Simple Notepad Site Map

(1) XML Site Map: You can create XML site map for your website by visiting here: www.xml-sitemaps.com

(2) Simple Notepad Site Map: These are simple site map in the form of HTML. If you have large number of pages in your website than you can make the site map for your each pages or for your important pages only.

You can use the lists (HTML Lists Unordered Lists or Ordered Lists) to make a sitemap.

I want to discuss one more thing if you have a dynamic websites (.NET, PHP) then try to make sitemap for your each pages because Google or any other search engine can not read the dynamic URLs. But with the help of Sitemap the website may easily crawl.

If you want to know more about SiteMap then please visit: www.sitemaps.org or www.xml-sitemaps.com

Keyword Density

2009-07-10T01:47:00.000-07:00

Keyword Density

It is defined as, number of times a keyword is used over the total number of words on the page.

For example: I have written a paragraph

The SEO is very important nowadays, SEO can be divided in to two parts On Page Optimization and Off Page Optimization. Also there are many SEO companies.

Here SEO keyword has repeated 3 times and the total words are 27

The formula for Keyword Density is (Total Number of repeated keyword / Total number of words) *100

So, in this example Keyword Density is (3/27)*100 = 11.11

So, keyword density is important factor in On Page Optimization. Lesser the keyword density, indicates a good webpage. If the percentage of keyword density is more in a webpage than search engine could considered that page in spamming.

Typically a keyword density between 6 to 15 percentage indicates a good webpage

If you want to know your webpage keyword density then you can check here www.webconfs.com/keyword-density-checker.php

Meta tags

2009-07-09T09:53:00.000-07:00

Meta tags

Meta tags used to describe website's "Keywords", "Description" etc. Meta tags tell the brief description about the webpage or website.

Meta tags are used to place in the HEAD section of the HTML.

Example and Types of Meta Tag

(A) Keyword Meta Tag

Keyword meta tag describe the keywords of your website. The example of keyword meta tag is as follows:

(B) Description Meta Tag

It describe the description of the webpage. example of the description tag is as follows:

(C) Robots Meta Tag

It is very important because it control over the search engine spider. It tells the search engine spider whether to index a page or not.

Following are the example of Robots Meta Tag

It tells the search engine spider index the page and follow all the links on the page.

It tells the search engine spider that index the page but not to follow any link on the page.

It tell the search engine spider not to index the page but follow all the links on the page

It tells the search engine spider neither index the page nor follow the link on the page.

NOODP & NOYDIR

NOODP is the open directory project, It tells the serach engine spider not to follow the www.Dmoz.org (Open directory project)

NOYDIR is No Yahoo Directory, It tells the search engine spider not to follow Yahoo Directory.

The example is as follows:

For a particular search engine

For Google change the robots in to Googlebot
For MSN change the robots in to msnbot
For Yahoo change the robots in to Slurp

Content Writing

2009-07-09T05:05:00.000-07:00

Content Writing

Content Writing is the important part of the On Page Optimization. Try to write original content in your own and simple wordings. So, that every one can understand what have you written.

If you are good in English then write in your own wording about what topic you have chosen. Never copy a single words from other websites or also from blogs.

If you will copy from other websites, then you can never be number one in Google. because Google is penalizing those website which are copying from other websites. Google keep those websites in Supplementary Pages.

My own experience is that Content Writing is the King of website to appear result in Google or any other search engine.

On Page Optimization

2009-07-05T12:30:00.000-07:00

On Page Optimization

On Page Optimization is that what can be done on the pages of a website. Any thing that can be done on the webpage (or in the coding part) is called as the On Page Optimization

Example: Good Content Content is the example of On Page Optimization.

If you want your website to appear in search engine result pages then try to write content in your own wording, never copy a single word from other websites.

The following are the parts of the On Page Optimization

Content Writing

Meta Tag

Keyword Density

Site Maps

Alt Tag

Title Tag

URLs Structure

Internal Linking

How Search Engine Works

2009-07-05T12:12:00.000-07:00

How a Search Engine work?

A spider or crawler which is a component of a SE (Search Engine) gathers listings by automatically "crawling" the web

The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index

Based on this data, the SE then indexes the pages and ranks the websites

Major SEs that index pages using spiders: Google, Altavista, Msn, Aol

In brief Search engines use "spiders" to scan the Web for sites, logging certain information and storing that information on servers for later access (this is called indexing). When a user types a search term into the search engine, that search engine pulls up all the sites in that index that contain the term(s). Site with users in mind, so your content has to be relevant, meaningful, and useful to the person visiting your site.

Organic or Natural Listing Vs Sponsored Listing

2009-07-05T11:26:00.000-07:00

Organic or Natural Listing Vs Sponsored or Paid Listing

Organic or Natural listing: Organic Listing is that when a result comes in search Engine Result pages (SERP) with free of cost. Each person want their website must come in organic listing when a user enter a query relevant to their website. For this purpose SEO is very important. Webmaster mainly focused on the organic listing.

Sponsored Listing or Paid Listing: Sponsored Listing is not free and this is paid. The paid listing including the concept of PPC and CPC

PPC is Pay Per Click and CPC is Cost Per Click

Actually their are mainly three Search Engine using the following Sponsored Listing:-

Google using Google Adwords
Yahoo Using Yahoo Ads
Microsoft (Now Bing) Microsoft adCenter

Example of Sponsored or Paid Listing:

Google Adwords for Google Search Engine, which are not including in the organic listing. Usually it appears on the top or at the right hand side of the Google Search Engine Result pages.

Following Picture can show difference between Organic Listing and Sponsored Listing

The ads appear in the right hand side and at the top of the search engine result pages are called as the Google Adwords (Sponsored Listing)

The Sponsored Listing using the concept of Paid Inclusion and Paid Placement

SEO

2009-07-05T07:24:00.000-07:00

What is SEO or Search Engine Optimization?

SEO is the technique to improve website ranking in SERP i.e Search Engine Result Pages (like Google Search Engine, Yahoo Search , Bing, Ask etc.)

Or

SEO is the process to improve the rank of a website in Search Engine's Organic or Natural results pages

SEO is very important nowadays. Every person wants their website must be appear in Google Search Engine's first page (or top 10).

Google Search Engine is important because most of peoples are using Google Search Engine only.

Alternative names to SEO:

Search engine optimization/ Search engine marketing (SEM)/website optimization/web promotion/internet marketing/website positioning