Whenever someone search anything on any search engine (like Google, Yahoo, Bing etc.) then the return listing of webpages is called as the SERP.
The listing of webpages contained the title tag, description tag and the URLs.
The following is the example of SERP

In this example both Organic and Paid listing are included.
SERP can contained both Organic (natural) listing as well as Paid (sponsored) listing
Schema Creator
ReplyDeleteSchemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.